Even the best stories need to be told the right way. While Maverick & Farmer's coffee was extraordinary, their digital presence? Not so much. It lacked the spark that made Maverick & Farmer special. That’s when we stepped in to help them tell their story and connect with their audience in a way that really stuck.

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The Problem: Great Coffee, But a Missing Connection

Maverick & Farmer’s challenge wasn’t their coffee—it was how their story was being told. Their social media presence felt scattered, and their innovative approach to coffee wasn’t coming through clearly. It was like having the perfect brew but serving it in a chipped mug.

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Our job was to fix that. We wanted to position them as the go-to brand for artisanal coffee lovers, boost their website traffic and sales, and make their social media a place where people stopped scrolling to learn, laugh, and love coffee.

Our Game Plan: Blending Creativity with Strategy

Here’s how we tackled it:

• Finding Their Visual Voice: We knew their brand needed a consistent, recognizable look. Something that screamed “Maverick & Farmer” as soon as you saw it. So, we gave their social media a fresh, cohesive visual identity that reflected their bold and experimental nature.

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• Keeping It Fun and Relatable: Let’s face it—coffee can sometimes feel intimidating. So, we focused on making their content approachable and fun, sprinkling humor into posts and reels. Because who doesn’t love a good coffee pun?

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• Showing the Farm-to-Cup Journey: Maverick & Farmer’s coffee starts in Coorg, and that’s something to shout about. We documented their annual estate visit, showing how much care and creativity goes into every bean. It gave their audience a peek behind the curtain, and they loved it.

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• Boosting Reach with Ads: To make sure their story reached as many coffee lovers as possible, we ran strategic Meta ads. The result? Maverick & Farmer wasn’t just on people’s feeds—they were on their minds.

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The Payoff: From Buzz to Boom

We’re not ones to toot our own horn, but the results were pretty amazing:

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Reach brewed to perfection: Their social media reach exploded, growing from 8.2k to a peak of 616k accounts.

Engagement that hit the sweet spot: Monthly impressions skyrocketed to a high of 789k, proving people were hooked on their content.

Sales? Pour another cup: Website sales saw a solid boost, which made all the effort worth it.

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Why This Matters:

For us, it’s not just about numbers (although we’re pretty proud of those). It’s about taking a brand with an incredible story and making sure people hear it. Maverick & Farmer is more than a coffee company—they’re innovators, storytellers, and passionate coffee lovers. 

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And now? Their digital presence reflects that. They’re a brand people remember, not just for their coffee but for how they connect with their audience.

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The Journey Ahead:

We’ve just wrapped up an incredible first year with Maverick & Farmer, and it’s been nothing short of amazing. This year, they’re gearing up for a big leap—rapidly expanding their footprint by opening cafés across India.

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