Brownie Media collaborated with Tagda Raho, a Bengaluru-based fitness startup, to create content and media that promoted the brand's unique fitness philosophy. Tagda Raho draws inspiration from traditional Indian exercise techniques, using equipment like the Hanuman Gada and Mudgar (Indian clubs) to restore India's rich physical culture with a modern touch. The fitness movement, started by Rishabh Malhotra, promotes exercises that improve posture, strength, and overall well-being, with a focus on functional training.

The content crafted by Brownie Media helped showcase this blend of tradition and modern fitness to a broader audience, attracting attention from fitness icons such as Milind Soman and Robin Uthappa. Through media production, Brownie Media's work contributed to amplifying Tagda Raho’s vision of making traditional Indian workouts accessible, while ensuring the brand's core message resonated with fitness enthusiasts across various demographics.